/* V4 funnel: one calm conversion path, deliberately without generic card grids. */
.funnel-frame{width:min(1410px,calc(100% - 10vw));margin:0 auto}.theme-funnel{background:#f5f5f1;color:#182126}.theme-funnel .site-header{color:#fff}.theme-funnel .header-inner{border-color:#fff3}.theme-funnel .cta.compact{background:#fff;color:#182126;box-shadow:none}.theme-funnel .brand-word span{color:#ff2031}
.funnel-hero{position:relative;isolation:isolate;min-height:min(920px,100svh);display:grid;align-items:end;overflow:hidden;background:#111a1e;color:#fff;padding:calc(var(--header) + 12vh) 0 8vh}.funnel-hero-media,.funnel-hero-media img,.funnel-hero-media>div{position:absolute;inset:0;z-index:-1}.funnel-hero-media img{width:100%;height:100%;object-fit:cover;object-position:64% center;filter:saturate(.73) contrast(1.08) brightness(.58);transform:scale(1.02)}.funnel-hero-media>div{background:linear-gradient(90deg,#081014f5 0%,#101b1dcf 36%,#111b1d2b 80%),linear-gradient(0deg,#10191ddd 0%,transparent 42%)}.funnel-hero h1{font-size:clamp(60px,8.5vw,142px);font-weight:840;line-height:.86;letter-spacing:-.095em;margin:27px 0 31px;max-width:1040px}.funnel-hero h1 em,.funnel-context h2 em,.funnel-process h2 em,.funnel-film h2 em,.funnel-close h2 em{font-style:normal;color:#ff2537}.funnel-hero p{font-size:clamp(17px,1.5vw,22px);line-height:1.5;color:#d2dcde;max-width:590px;margin:0 0 29px}.funnel-live{color:#eef4f4}.funnel-live i,.funnel-live-dot{display:inline-block;width:8px;height:8px;margin-right:9px;vertical-align:middle;background:#ef1426;border-radius:50%;box-shadow:0 0 0 5px #ef14262b}.funnel-hero-actions{display:flex;align-items:center;gap:26px}.funnel-scroll{font-size:12px;font-weight:780;color:#e8eff0;border-bottom:1px solid #cbd8da;padding:12px 0}.funnel-scroll span{padding-left:15px;font-size:17px}.funnel-trustline{display:flex;gap:22px;flex-wrap:wrap;margin-top:60px;color:#ccd7da;font-size:10px;font-weight:750;letter-spacing:.15em;text-transform:uppercase}.funnel-trustline span+span:before{content:'·';color:#ff2637;margin-right:22px}.funnel-hero-coordinate{position:absolute;right:5vw;bottom:34px;color:#c9d4d6a8;font:10px ui-monospace,monospace;letter-spacing:.15em}
.funnel-context{background:#f5f5f1;padding:130px 0}.funnel-context-grid{display:grid;grid-template-columns:minmax(0,.91fr) minmax(340px,.85fr);gap:min(9vw,140px);align-items:center}.funnel-context-image{position:relative;min-height:620px;overflow:hidden;background:#d5dbdc}.funnel-context-image img{width:100%;height:100%;position:absolute;object-fit:cover;filter:saturate(.76) contrast(1.04)}.funnel-context-image:after{content:'';position:absolute;inset:0;background:linear-gradient(0deg,#121d20a8,transparent 50%)}.funnel-context-image span{position:absolute;bottom:25px;left:27px;z-index:1;color:#fff;font:10px ui-monospace,monospace;letter-spacing:.15em}.funnel-context-copy h2,.funnel-process h2,.funnel-film h2,.funnel-knowledge h2,.funnel-close h2{font-size:clamp(46px,5.2vw,84px);letter-spacing:-.075em;line-height:.91;margin:28px 0}.funnel-context-copy p{font-size:18px;color:#5e6b70;max-width:535px}.funnel-topic-links{margin-top:39px;border-top:1px solid #bdc5c6}.funnel-topic-links a{display:flex;justify-content:space-between;align-items:center;gap:20px;padding:18px 0;border-bottom:1px solid #bdc5c6;font-weight:720;font-size:15px}.funnel-topic-links a:hover{color:var(--red)}
.funnel-process{padding:120px 0;background:#172125;color:#f0f4f3}.funnel-section-head{display:flex;align-items:end;justify-content:space-between;gap:80px}.funnel-section-head h2{margin-bottom:0}.funnel-section-head p{max-width:390px;color:#b8c5c7;font-size:16px;margin:0 0 8px}.funnel-steps{margin:72px 0 47px;padding:0;border-top:1px solid #ffffff38;list-style:none}.funnel-steps li{display:grid;grid-template-columns:15% 1fr 36px;align-items:center;gap:25px;padding:29px 0;border-bottom:1px solid #ffffff38}.funnel-steps li>span{font:800 clamp(30px,3vw,50px) ui-monospace,monospace;color:#ff3040;letter-spacing:-.09em}.funnel-steps h3{font-size:clamp(25px,2.4vw,40px);letter-spacing:-.05em;margin:0 0 6px}.funnel-steps p{font-size:15px;color:#bac5c7;margin:0}.funnel-steps i{color:#ff3040}.funnel-process-action{display:flex;gap:25px;align-items:center}.funnel-process-action small{font-size:11px;color:#a5b4b6;max-width:260px}
.funnel-film{padding:130px 0;background:#dce5e6}.funnel-film-grid{display:grid;grid-template-columns:.76fr 1.1fr;gap:min(9vw,145px);align-items:center}.funnel-film-copy p{font-size:18px;color:#53646a;max-width:460px}.funnel-film-stage{position:relative;display:block;min-height:470px;overflow:hidden;background:#162125;color:#fff}.funnel-film-stage img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;filter:brightness(.54) contrast(1.12) saturate(.6)}.funnel-film-stage:after{content:'';position:absolute;inset:0;background:linear-gradient(135deg,#111d20b5,transparent 67%)}.funnel-film-gridline{position:absolute;z-index:1;left:-9%;bottom:21%;width:118%;height:2px;transform:rotate(-23deg);background:#f11729;box-shadow:0 0 18px #f11729}.funnel-film-label,.funnel-film-next{position:absolute;z-index:2;font:800 11px ui-monospace,monospace;letter-spacing:.13em}.funnel-film-label{top:25px;left:25px}.funnel-film-label b{font-size:18px;margin-left:8px;color:#ff2335}.funnel-film-next{bottom:24px;left:25px;color:#e9efefb8;font-size:9px}.funnel-knowledge{padding:95px 0;background:#f5f5f1}.funnel-knowledge-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:10vw;align-items:start}.funnel-knowledge h2{margin:25px 0 0}.funnel-knowledge-links{border-top:1px solid #bfc8c9}.funnel-knowledge-links a{padding:23px 0;display:flex;justify-content:space-between;gap:25px;border-bottom:1px solid #bfc8c9;font-size:clamp(18px,1.8vw,26px);font-weight:690;letter-spacing:-.035em}.funnel-knowledge-links a:hover{color:var(--red)}.funnel-close{padding:145px 0;background:#ecece7;text-align:center}.funnel-close-inner{max-width:1000px}.funnel-close h2{font-size:clamp(52px,6.6vw,104px);margin:25px 0}.funnel-close p{font-size:18px;color:#5e686b;margin-bottom:30px}.funnel-close-inner>div{display:flex;justify-content:center;align-items:center;gap:27px}.theme-funnel .site-footer{background:#111a1d}
/* Paid traffic: one statement, one path forward. */
.theme-campaign .site-header{background:linear-gradient(#111b1db8,transparent);color:#fff}.theme-campaign .header-inner{border-color:#fff2}.theme-campaign .header-cta{display:none}.campaign-funnel{position:relative;isolation:isolate;min-height:min(800px,100svh);display:flex;align-items:center;color:#fff;padding:120px 8vw 70px;overflow:hidden;background:#0e171a}.campaign-funnel-media,.campaign-funnel-media img,.campaign-funnel-media>div{position:absolute;inset:0;z-index:-1}.campaign-funnel-media img{width:100%;height:100%;object-fit:cover;filter:brightness(.49) saturate(.7)}.campaign-funnel-media>div{background:linear-gradient(90deg,#091114eb 5%,#111c1eb9 48%,#111b1d43)}.campaign-funnel-inner{max-width:750px}.campaign-funnel h1{font-size:clamp(58px,7.3vw,118px);line-height:.89;letter-spacing:-.085em;margin:28px 0}.campaign-funnel p{font-size:clamp(17px,1.6vw,23px);line-height:1.5;color:#d5ddde;max-width:570px;margin-bottom:30px}.campaign-funnel small{display:block;color:#d2ddde;font-size:11px;margin-top:17px;letter-spacing:.04em}.campaign-proof{padding:115px 8vw;display:grid;grid-template-columns:.8fr 1.2fr;gap:9vw;background:#f4f4f0;color:#192428}.campaign-proof>div>span{font-size:10px;letter-spacing:.18em;font-weight:800}.campaign-proof h2{font-size:clamp(44px,5vw,80px);line-height:.92;letter-spacing:-.07em;margin:28px 0}.campaign-proof ol{border-top:1px solid #b7c0c2;margin:0;padding:0;list-style:none}.campaign-proof li{display:grid;grid-template-columns:55px 1fr 24px;align-items:center;gap:17px;padding:25px 0;border-bottom:1px solid #b7c0c2;font-size:clamp(18px,2vw,29px);font-weight:700;letter-spacing:-.04em}.campaign-proof b{font:800 12px ui-monospace,monospace;color:#e30613}.campaign-close{padding:125px 8vw;text-align:center;background:#172125;color:#fff}.campaign-close h2{font-size:clamp(48px,6vw,94px);line-height:.9;letter-spacing:-.075em;margin:24px 0 32px}.campaign-close>a{display:block;color:#d2dcdf;font-size:13px;text-decoration:underline;margin-top:19px}.theme-campaign .site-footer{padding-top:55px}.theme-campaign .mobile-bottom{display:none}
@media(max-width:850px){.funnel-frame{width:calc(100% - 11vw)}.funnel-hero{min-height:760px;padding:calc(var(--header) + 90px) 0 94px}.funnel-hero h1{font-size:clamp(53px,13.2vw,85px);line-height:.89}.funnel-hero-media img{object-position:61% center}.funnel-hero-media>div{background:linear-gradient(90deg,#081014e8,#101b1d85),linear-gradient(0deg,#10191de6,transparent 55%)}.funnel-hero-coordinate{display:none}.funnel-hero-actions{align-items:flex-start;flex-direction:column;gap:12px}.funnel-trustline{margin-top:40px;gap:10px 0;display:grid}.funnel-trustline span+span:before{content:'';margin:0}.funnel-context{padding:80px 0}.funnel-context-grid,.funnel-film-grid,.funnel-knowledge-grid{grid-template-columns:1fr;gap:40px}.funnel-context-image{min-height:380px;order:2}.funnel-context-copy{order:1}.funnel-context-copy h2,.funnel-process h2,.funnel-film h2,.funnel-knowledge h2{font-size:clamp(44px,10vw,68px)}.funnel-context-copy p,.funnel-film-copy p{font-size:16px}.funnel-process{padding:80px 0 96px}.funnel-section-head{display:block}.funnel-section-head p{margin-top:23px}.funnel-steps{margin:50px 0 35px}.funnel-steps li{grid-template-columns:42px 1fr 19px;gap:14px;padding:22px 0}.funnel-steps li>span{font-size:26px}.funnel-steps h3{font-size:24px}.funnel-process-action{align-items:flex-start;flex-direction:column;gap:14px}.funnel-film{padding:80px 0}.funnel-film-stage{min-height:315px}.funnel-knowledge{padding:80px 0}.funnel-close{padding:90px 0 110px}.funnel-close h2{font-size:clamp(48px,11vw,75px)}.funnel-close-inner>div{flex-direction:column;gap:8px}.campaign-funnel{min-height:700px;padding:150px 7vw 88px}.campaign-funnel h1{font-size:clamp(51px,12vw,78px)}.campaign-funnel p{font-size:17px}.campaign-proof{padding:80px 7vw;grid-template-columns:1fr;gap:25px}.campaign-proof h2{font-size:clamp(44px,10vw,68px)}.campaign-proof li{grid-template-columns:38px 1fr 19px;font-size:21px}.campaign-close{padding:85px 7vw 115px}.campaign-close h2{font-size:clamp(48px,11vw,75px)}}
@media(prefers-reduced-motion:reduce){.funnel-hero-media img{transform:none}.funnel-live i{box-shadow:none}}
.campaign-direct-check{display:block;width:max-content;max-width:100%;margin-top:18px;border-bottom:1px solid currentColor;padding-bottom:5px;font-size:13px;font-weight:760}